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ABOUT US
From a Coach Training Academy
to Three Studios
In 2017, we started as PTEX Fitness Academy, focusing on coach development and fitness education. In 2022, we officially restructured as Allied Fitness Zone — bringing structured training to every member.
9
Years & Counting
OUR STORY
Our Journey
2017
ORIGIN
PTEX Fitness Academy Founded
Started with B2C personal training and officially introduced NASM-CPT certification, establishing professional standards and training foundations for the coaching team.
2022
REBIRTH
Restructured as Allied Fitness Zone
Extended from coach training to B2C personal training. Established the L-C-P-R structured training framework and opened our first studio.
2024
Permas Jaya Branch Opens
Second studio officially operational, extending our service to Permas Jaya. Integrated Glofox + Trainerize digital systems for cross-branch training record sync.
2025
Adda Heights Branch Opens
Third studio launched at Adda Heights. AFZ now covers three major areas in Johor Bahru. Introduced Private Group Training and enhanced online coaching system.
2026
NOW
Three Studios ·System Keeps Evolving
System Keeps Evolving — 9 years of operational experience with a growing team. Developing toward a platform model, expanding structured training expertise to a broader scale.
WHAT WE BELIEVE
Our Principles
Systems Matter as Much as Talent
Good training isn't just about talent or willpower — it also requires a well-designed system that makes progress inevitable.
One Coach is Good. A Team is Better.
Your coach doesn't work alone — Master Trainers supervise and Senior Coaches collaborate behind the scenes, ensuring every decision is grounded.
Quick Fixes are Candy. Consistency is Life.
We don't chase 30-day transformations — we aim for you to still be training on day 300, and getting better.
OUR TEAM
Management Team
From training design to operations, every part of the system has someone accountable.
Camellia
Founder
Jeremy
Fitness Consultant
Emma
Senior Coach + Manager
Natalie
Master Trainer
Lead
Master Trainer
Austin
Branch
Ting Feng
Personal Trainer
Yee Farn
Personal Trainer
Permas City
Branch
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Chun Fei
Personal Trainer
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Cha Yee
Personal Trainer
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Ivy
Personal Trainer
Adda Heights
Branch
Yuriko
Personal Trainer
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Susan
Personal Trainer
Wai Hong
Personal Trainer
Allen
Personal Trainer
FAQ
Frequently Asked Questions
The most common questions from people learning about AFZ for the first time.
General
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